I'll show you exactly where AI fits your business.
In 30 minutes. Free.
Ten years shipping software at SaaS companies. I've watched every SMB I advise waste money on AI tools that don't touch their actual workflow. I spend 30 minutes walking through how you operate, then hand you one concrete action you can take this week — no pitch deck, no jargon.
Built & sold waitlist.email·10+ years shipping SaaS·Based on the South Coast
Who this is for
You run a lean business. You just need someone to build the thing.
You run a lean services business — 1 to 4 people — and there's no one whose job is admin, marketing, or follow-up.
Leads are coming in, but some go cold before you get to them.
There's a hire you've been putting off — a lead manager, a marketing person, an admin VA. That role is the AI opportunity.
You don't have time to research and set this up yourself. You need someone to just build the thing.
The offer
Three steps. The first one is free.
Start with a free 30-minute call. If there's a real system to build, I build it. You don't implement it yourself.
Free call
30-min Zoom. I walk through how your business runs — operations, tools, where time goes. You leave knowing exactly where the biggest opportunity is. No obligation.
Free
I build it
I build the specific system that fixes the gap we found — automated lead follow-up, admin workflow, customer comms, whatever the call surfaces. Working and live within 5–7 days. Two weeks of monitoring included.
$500 one-off · split $250 now / $250 after two weeks · full refund if it doesn't perform
Ongoing
Once the first system is running, I keep it healthy and we layer on the next thing. Optional — only worth discussing after step 2 proves value.
$200–300/month
What the call looks like
30 minutes. Three parts. One action.
You can see the shape of it before you book. No surprises, no credit card, no 14-step onboarding form.
I walk through how your business actually runs day-to-day.
Who does what, what tools you pay for, what eats the most time.
I map where AI genuinely fits — and where it doesn't.
Specific workflows, not generic use cases. I’ll tell you if there’s nothing there.
You leave with one concrete action you can test this week.
A named tool, a named workflow, a rough ROI. Not a slide deck.
No follow-up sequence. No upsell if there's nothing there.
If there’s a real system worth building, I’ll quote it on the call. Otherwise that’s the end of it.
Found a system worth building? I'll have it live within a week.
No credit card. No follow-up sequence.
Common questions
Heard it before.
We already use ChatGPT.
Most teams do. The gap is connecting it to your actual workflows so it replaces hours, not just answers questions.
We're not a tech company.
Neither are most of my clients. This isn't about building software — it's about stopping the time leaks.
I don't want a strategy document I have to implement myself.
You won't get one. I build the system. You see it running before you pay the second half. If it doesn't save you time or convert leads in the first month, you get your money back.
I don't have budget.
The call is free. The build is $500. If the system doesn't perform in the first month, full refund.
What I find
Three patterns. The same ones come up in almost every call.
Leads going cold
Enquiries come in but you can't respond immediately — you're with a client, at another job, or it's after hours. By the time you get to them, they've gone to someone else.
e.g. automated instant response + 5-day nurture sequence means no lead goes cold, even at 11pm on a Sunday.
Admin eating hours
Data entry, follow-up emails, reporting, copy-paste between systems. It's not skilled work — but it takes time that should go to clients or revenue.
e.g. 6 hours a week on a task that should be automated is roughly $15–25K a year in your time.
The hire you can't afford
There's a role you'd fill — a marketing person, a lead manager, an admin VA — if the numbers worked. That role is almost always the AI opportunity list.
e.g. a part-time marketing and follow-up person costs $30–40K/year. The automated equivalent runs for under $200/month in tooling.
Prior consulting work
Founders I've previously advised.
These are from earlier advisory and product work, before this specific AI offer. Same operator. Same way of working.
Tom is a really calm and well-measured guy. He has a wealth of experience and is super helpful working through product, strategic and commercial challenges. Really helpful insights around technical product strategy and integration frameworks.
It helps fill a gap in our busy schedule to confirm additional insights in a non-core area of focus that we just don't have time to investigate.
When you're deep in product development, it's easy to overcomplicate things. Tom helped us focus on what really matters and gave us a clear path forward. I wish I had done this a lot earlier.
FAQ
Questions I get before the call.
If yours isn't here, just ask on the call — or email me first and I'll answer before you book.
What happens to my data during the call?
Nothing leaves your laptop or mine. I take notes on paper during the call and send you a short written summary after. No screen recording, no shared drives, no AI training. If you want a mutual NDA before the call, send one over and I'll sign it.
Do I need any technical staff to implement this?
No. Every plan I write is designed for non-technical teams. If an idea genuinely needs a developer, I'll flag it up front and tell you roughly what it'll cost in time and money. Most of the wins I find are wiring existing tools together — Zapier, Make, a bit of Claude or GPT — not custom software.
What if my industry is niche or old-school?
Most of the patterns repeat. Quoting, scheduling, admin, customer comms, invoice reconciliation, supplier back-and-forth. The details change, the shape doesn't. I've advised trades, marketplaces, property, ed-tech and professional services. If I can't see an honest opportunity in your business, I'll tell you on the call.
How is this different from hiring a consultant?
Most consultants sell retainers on day one. I build one working system first. If that proves value, we talk about ongoing work — but only after you've seen something running. You never pay for a conversation that doesn't surface a real system worth building.
What tools will you push me to buy?
None. I don't take affiliate commissions or partner kickbacks. The tools on this site are what I've personally shipped with. If your stack is different, I'll work with what you've got. If you genuinely need to buy something, I'll tell you exactly what and why — usually it's under $100/month in software.
Tools I actually use
I'll recommend what I've shipped with.
No partnerships. No affiliate deals. If something on this list isn't the right fit for your business, I'll tell you.
Who's behind this
Tom Ulman
I've spent a decade shipping SaaS as a developer and operator. I bought waitlist.emailafter its ProductHunt launch, used AI to rewrite its onboarding, took sign-ups from 0.65% to 10.7%, and sold it. Before that I built Python automation inside Reading Eggs that returned 128+ team hours a year, every year. I've advised founders at Flohh, SwappingChain, QuickCare, and others on technical and commercial strategy.
I don't sell hype. I show you what's actually possible for a business like yours, using the same tools I've shipped with myself.
Past results
Receipts from things I've shipped.
Two examples, both mine, both real. Ask me about either on the call.
I took over waitlist.email after a viral March ProductHunt spike that converted at 0.65%. Rewrote the onboarding quiz and outreach using AI-driven strategy. April–May hit 10.7% — a 15× lift. Then sold it.
While at Reading Eggs I built Python automations for repeat internal tasks across the team. Conservative estimate: 128+ team hours returned every year, every year, compounding.
If there's nothing there,
you'll know in 30 minutes.
So will I. No follow-up sequence, no upsell. If the 30 minutes surface a real opportunity, we'll talk about step 2. Otherwise that's the end of it.
For South Coast and remote Australian businesses · 30 mins · Zoom